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Elements and Performance Criteria

1. Prepare to undertake marketing activity
   • Identify task requirements according to organisation’s marketing plan and relevant policies and procedures
   • Review marketing activities according to industry trends and competitive activity
   • Develop and document action plan for marketing activities according to task requirements
   • Seek approval of action plans from relevant personnel
2. Co-ordinate marketing activities
   • Identify and access resources required for marketing activities according to action plan
   • Contribute to assigning responsibilities and functions to relevant marketing personnel
   • Assist required personnel in managing marketing activities
   • Monitor implementation of marketing activities according to activity plan, as required
3. Review marketing activities
   • Measure and record outcomes of marketing activities against marketing plan
   • Review results of activities against expected marketing plan outcomes
   • Prepare report of marketing activities and share with relevant personnel

Performance Evidence

The candidate must demonstrate the ability to complete the tasks outlined in the elements, performance criteria and foundation skills of this unit, including evidence of the ability to:

support marketing activities for a product or service, including:

researching marketing practices of the organisation

planning and implementing a marketing activity

recording activities and processes used in marketing activity.

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Knowledge Evidence

The candidate must be able to demonstrate knowledge to complete the tasks outlined in the elements, performance criteria and foundation skills of this unit, including knowledge of:

concept of marketing, including concepts relating to:

production

products

selling

societal marketing

sources of marketing information

basic foundations of marketing practices

organisational marketing policies and procedures

specific product knowledge related to products and services being marketed.

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